Adventureland has been a beloved destination for generations of families on Long Island. They wanted a fun and modern way to engage a new generation of park-goers, something that would excite first-time visitors while also adding value for their loyal season pass holders.
We launched Alfie’s Adventure, a gamified in-park experience powered by the Moverz App. Players joined Alfie, the park’s mascot, on a digital quest to complete iconic rides. Every three visits unlocked a new ride in the app, and the more rides you completed, the bigger the rewards. It turned a day at the park into an ongoing game, encouraging repeat visits, exploration, and family-friendly competition. The result: more fun, more engagement, and more reason to keep coming back.
