The Farmingdale BID wanted to bring more attention to the incredible local businesses in the area, not just through promotion, but through storytelling. We saw an opportunity to create something that would spotlight the heart of Main Street by letting the business owners tell their own stories.
We created the Farmingdale Spotlight Series, a video campaign that featured interviews with every business owner along Main Street. Each piece gave a personal look into the faces behind the storefronts, why they do what they do, and what makes their business special. It wasn’t just content, it became a cornerstone asset for each business, driving strong engagement and creating a lasting sense of connection within the community.
