The Long Island Brewers Guild wanted a bold and engaging way to spotlight breweries across the island. Instead of a typical brewery trail, they needed something that felt like an experienced one that would drive real traffic, community buzz, and regional pride.
We created Hidden Treasure LI, a pirate-themed digital treasure hunt powered by our own gamified tech: the Moverz App. Participants visited local breweries, scanned a QR code to collect virtual treasures, and unlocked a chance to win a grand prize vacation if they completed the entire quest. We rallied the entire guild, built the app in-house, and produced all supporting media, including a short film documenting the winner’s vacation experience. It wasn’t just a campaign, it was an adventure.
