Selective Remodeling came to us with a campaign idea, a giveaway for a free bathroom renovation. But what started as a marketing initiative quickly turned into something much deeper. Following a tragic accident in the Farmingdale community that had a personal connection to the giveaway recipient, the project became about more than remodeling, it became about giving back.
We captured the full journey in a heartfelt short film, from the initial inspiration to the buildout and final reveal. Along the way, we worked with the local high school to create a custom memorial bench and letter from the community, adding another layer of meaning to the project. This wasn’t about business or branding, it was about showing up for people. Through thoughtful storytelling, emotional beats, and a focus on real impact, we helped Selective Remodeling share their values in a way that truly resonated.
