STATTfest, short for Summer Time All The Time, isn’t just a music festival, it’s a full-on brand experience. With their iconic pineapple mascot leading the way, the goal was to build a tradition that went beyond the stage. Each year, the team wanted to build anticipation and excitement with original, over-the-top content tied to their collaboration beer: The Pineapple Invasion Ale, brewed with Lithology Brewing Co.
We turned the beer launch into a yearly cinematic event. Each summer, we created wild narrative-driven videos featuring pineapple aliens, epic fight scenes, and STATTfest’s head brewer Manny as the unlikely hero. The latest edition took things to a new level, combining live action with AI animation. After being darted by a rogue pineapple alien, Manny hallucinates and transforms into characters like John Wick, Bruce Lee, and Randy Savage to stop the invasion. The twist? He might not have stopped it at all. The campaign won Gold at the Craft Beverage Marketing Awards (The Crushies), and continues to be a fan-favorite staple of STATTfest’s identity.
